Tuesday, April 24, 2012

Google Drive is upon us, but not quite ready for prime-time

At this point, Google Doc formats are not available offline, but PDFs, Microsoft Office documents and image files – basically, all non-Google Doc formats – are available offline.

Interesting. Seems Google’s play right now is less about ingratiating us to the use of Google Docs and more about simply elbowing in on the file storage space. 

Imitation is the sincerest form of flattery - Google Drive nods to Dropbox

I'm looking forward to what can be done with Google Drive, and I've started the experiment today (I refuse to give in to using a bad pun here, it is an experiment, not a tes..)

My Dropbox and Google Drive systray options - the 15.8GB in Dropbox is free :-)

Thursday, April 19, 2012

Windoze won't sleep, go figure

I don’t speak French, so there is no pretence when I say “Plus ca change, c’est plus le meme chose” sounds more exotic and poetic than the English equivalent, “the more things change, the more they stay the same.” I only know what it means because of a Rush song, but I've already used that title in a previous post, also on Windows. Imagine that.

Either way, Windows 7 – so long evolved from Windows 3.11, Windows 95. Windows 98. Windows ME. Windows XP. Windows Vistahahahahaha - has all kinds of slick new features…but for all those number that have changed…one thing remains utterly the same. 

It’s Windows. Smh.

Wednesday, April 11, 2012

Marketing and Language

Starbucks is not infrequently ridiculed for its serving cup sizes – while it is unfortunate that Starbucks isn’t getting their due respect for the brilliance of the “tall, grande, venti” size (which is just the beginning of the entire language education required to “get” what Starbucks is all about), it boils down to people not grasping the fundamentals behind the brand cue. Marketing is definitely a broad and all-encompassing discipline. So, let’s break it down a little.