Wednesday, July 9, 2008

In Defence of Starbucks

I don't fully understand why all the vitriol aimed at Starbucks these days?

Starbucks would be the bad guy if they arrived on your local corner selling coffee for 39 cents. The mom'n'pop shops would cry that the big bad soulless corporate behemoth was undercutting them out of business. But, Starbucks doesn't do that; quite on the contrary, when they show up and overprice their coffee, they drive business to the mom'n'pops (studies are in - local coffee shops overwhelming do better when Starbucks is nearby) - that's not so bad, is it?