Starbucks is not
infrequently ridiculed for its serving cup sizes – while it is unfortunate that
Starbucks isn’t getting their due respect for the brilliance of the “tall,
grande, venti” size (which is just the beginning of the entire language
education required to “get” what Starbucks is all about), it boils down to people
not grasping the fundamentals behind the brand cue. Marketing is definitely a
broad and all-encompassing discipline. So, let’s break it down a little.
