Readers who land at the NYT site via social media
links will still be allowed to read the full article.
Thus, it will make sense for people to search, not
for a link directly to a NYT article (which will continue to be
metered/monitored/limited), but for commentary in a social media site that
links back to the article.
If your work regularly consults the New York Times,
you can become essentially an NYT tether - your readers can continue to access
New York Times articles through your references.